Ideas begin here

Hefti Jeunesse is a line of Swiss ice cream with packaging designed for the Japanese market by Helvetica. The top and body of each package are decorated with simple, one color graphics, different for each flavor of the ice cream. The rim, in a shade of old gold, with a brushed-off finish, adds distinction to the whole series.

Mogo Company markets the only polish line of ecological cleaning detergents called Organic Drop. It’s a full range of cleaning products that are completely organic, hypoallergenic and serve the same functions as any other traditional household product. Brandy Design from Warsaw designed the packaging for the whole line. In the centre of each design there is an Organic Drop logo. The background of the label is comprised of the name of the product repeated in different sizes. Thanks to the simple typographic layout on a white background, combined with the white material used for the packaging, the overall design alludes to immaculate cleanliness. All of the packaging in this line is 100% recyclable and do not contain any toxic substances. The typographic design also allowed the use of simple printing techniques to minimize the cost of producing the packaging.