DC Entertainment as they are now called, revealed its new Brand and logo. It’s a D peeling away revealing a stylized C underneath. The concept is solid. It’s a nod to the comic book page turning and the secret identity revealed underneath. Just like the excitement of buying a new comic book and turning the page to reveal the story. The C can be stylized in any way to match any superheros, allowing it to be interactive and flexible. Perfect for film and animated logo needs.

I’m going to have to let this one grow on me. Gone are the all -American themes that the former logo possessed. The blue swoosh and star was perfect, going in line with the superhero look and feel. It had the handcrafted look. It made the skin tight colorful spandex wearing superheros come together and made them look like they belong under something. Now, this ultra slick and clean corporatey looking brand makes me think of modern action movies driven by special effects and explosions. The retro feel is forever ingrained in my childhood memories which made DC comics so cool. To take that all away is a poor decision.

I can see why DC wanted to take this route. In a modern and fast changing world filled with technology and gagets, little is left for our imagination to take hold and run with. Comic book movies have been rewritten to stay relavent and especially the costumes have been changed up to appeal to the new generation of kids and movie goers. And recently a controversial move by DC to reset all their superhero comics to issue #1 was done to rewrite the origins of the superheros into a more modern spin. Let’s hope DC has some room in their branding to make a nod to their roots and save history. DC seems to be going all in on the digital transformation and not embracing their rich past.

“The new branding effort–spearheaded by Rood and Desai, in partnership with global branding consultants Landor Associates, and nearly a year in the making–continues the DC Entertainment revamp that began two years ago with the appointment of president Diane Nelson to put together the company, and continued with the hiring of co-publishers Dan DiDio and Jim Lee, and chief creative officer Geoff Johns, Rood and Desai, as well as the launch of last September’s successful The New 52 campaign that revised DC’s 52 comic book titles with new number one stories, redesigned costumes, and same-day digital publishing.”

I can imagine a big backlash coming from hardcore comic fans. This was a bold transformation DC.

VIA: FASTCO CREATE

Client: Killarney Wood’s

Killarney Wood’s is a disappearing breed of local farms based in Vancouver with a long and rich history. This rare gem is located in the once fertile area of Killarney that produces delicious and unique jams for over a 100 years. The area of Killarney lost many of its farms due to redevelopment. Killarney Wood’s has endured and remained a local favorite even till today. Killarney Wood’s secret jam recipe is popular among the locals, and was sold at a kiosk at the local Granville Island Public Market for many years. The popularity of its jam spread beyond past just the locals. Killarney Wood’s wanted to share its delicious products to the world. To accomodate the demand, Killarney Wood’s needed to expand to a storefront, and rebrand itself to enter the global market. In addition to its classic flavours, new and adventurous flavours were introduced to satisfy the modern taste. The brand redesign remains true to its roots and history. It invokes trust and quality through its elegant details.

Via: Cindy Ng

http://www.capbridge.com/canyonlightsmicro/

Its fourth generation of family owners, Thom and jane Sehnert, wanted new food packaging that took its inspiration from precious memories of family and tradition. They turned to TOKY for our expertise branding premium products.

TOKY conceived a new brand image and complimentary positioning that served up the Smokehouse Market products as premium Americana. We created a full line of packaging and a whole menu of print collateral, which has baked into a delectable increase in business for Smokehouse Market.

The overarching concept, Share the Season, focuses on the gifts, laughter, memories and moments of joy that make the holiday season so special.”
Designed by TOKY Branding + Design

VIA: THE DIELINE