A Gold Medal Win: the Vancouver 2010 Campaign
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The Olympics draw out on a micro level, the emotions, pride, contentions and drama which each of us experience as members of the human race. But if you think all of the drama ends on the track, think again! It extends all the way to the visual brand which has been a magnet for international scrutiny and is steeped in historical controversy. Amazing as it may be that the brand has been able to survive in its constant state of renewal, its survival might be best explained by a closer look at the 2010 iteration and the people behind it.
Months of research and strategic involvement bring us a clean & focused look for the familiar theme, giving the ancient Olympic brand a surprisingly ‘current’ feel. This look is perpetuated through an exceptionally executed campaign which seamlessly encompasses both traditional & new brand elements and some truly inspiring illustrations. See for yourself:
Vancouver 2010 Olympic Logo
Illustrated Vancouver 2010 Website Homepage
Illustrated Twitter Account Page:@FollowtheFlame
Illustrated Twitter Account Page: @2010Tweets
Type Units
Poster/Banner Designs: With Glowing Hearts
Poster/Banner Designs: Snowboarding Parallel Giant Slalom
Poster/Banner Designs: Ski Jumping
Poster/Banner Designs: Para Alpine Skiing
Poster/Banner Designs: Bobsleigh
Poster/Banner Designs: Biathlon
Remembering Vancouver 2010’s Design Director “My name is Leo Obstbaum, and I am a dreamer.”
The Design Director of the project: Leo Obstbaum passed away August 21st 2009 at the age of 40, he died of natural causes.
With the Vancouver Olympics as his last project, it effected me deeply to realize that his final designs will reach and touch the world. We only wish he could have been here to see it with us.
One of his very good friends Mark Busse wrote a detailed article about Leo after his passing. You should read the article over at GDC/BC Blog.
Need More Vancouver Info?
VANCOUVER 2010 BRAND AND IMAGE
Olympic and Paralympic Games design has a long tradition of creativity and excellence. Each Organizing Committee tries to visually capture the Olympic and Paralympic spirit, while telling the unique story of the host region and country.
VANCOUVER 2010 GRAPHIC IDENTITY
The Host Country of every Olympic and Paralympic Games tells a unique story of culture and imagination through design and artistry. The Vancouver 2010 graphic identity seeks to unify and beautify the Games with a consistent look and feel throughout all its environments and communications.
TRANSMOFLECTION – A VIDEO ABOUT THE RESEARCH PUT IN
THE STORY OF THE VANCOUVER 2010 PARALYMPIC WINTER GAMES EMBLEM
Olympic and Paralympic Games design has a long tradition of creativity and excellence. Each Organizing Committee tries to visually capture the Olympic and Paralympic spirit, while telling the unique story of the host region and country.
VANCOUVER 2010 PICTOGRAMS AND SPORT ILLUSTRATIONS
Pictograms are icons representing each sport and are found on maps, signage and other communications and creative applications. Every Olympic and Paralympic Games Host Country has added its own unique design to its pictograms.
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