JJ Lee Sketchbook JJ Lee Sketchbook- Ideas Begin Here

Old Chicago Brewery Co.

Design helps tell your story

Chicago’s Best Kept Secret Since 1921

The Prohibition was a dark time in Chicago, but that didn’t stop two brothers from continuing a great tradition of brewing their own craft beer. John & Dickie Mickson established their brewery underground producing the finest ale of the century.The Micksons produced in small numbers, supplying only the most exclusive and ritzy speakeasies in Chicago. Old Chicago was enjoyed by only a select few. And has been hailed a favorite by even Al Capone and Frank Sinatra themselves.

For decades Old Chicago was so limited that it was thought to only have been a historical myth. Now over 90 years later, this grand product has emerged from the underground cellars of the Mickson Brothers to be enjoyed by all.Other brands hide their dark history.We celebrate ours. And now you can too with the best that Chicago has to offer. Notoriously good. Notoriously Old Chicago.

Starbucks iPad App Concept

Design creates rich experiences

Fall 2012 Theme

I’ve always wondered why Starbucks never had a dedicated iPad app. Whenever I’m at Starbucks, there are so many people using their iPads. Their iPhone app does a great job providing a great experience. So I thought it would be fun to design a concept for a Starbucks iPad app, with some social features, menus, and card organization. This is still a work in progress.

Brushfire Perceptions

Design captures your personality

Brushfire Perceptions is a creative firm located in LA. The idea of a brushfire, something that is spontaneous and uncontrollable, is something BfP strived to mimic in their creative process and results. To capture that, a strong visual identity was needed.

Brushfire.
An entity that is defined by its unpredictable and spontaneous nature.
How do you capture and contain this brushfire into a visual identity for a creative that strives to mimic its power and potential?
How do you capture a brushfire that will show the birth of a free spirited flame that will grow to spread with no boundaries?
Or a paintbrush that is about to transform a blank canvas into a masterpiece?

Lighthouse Ministries

Design can unite a community

While I was in Vancouver, I was involved with Lighthouse Ministries. Lighthouse Ministries is the English Ministry for young adults at the Vancouver Korean Presbyterian Church. LH Ministries was in a rebuilding process, and design was to be an important process to help unite the community and build.We took a more mature approach with LH Ministries compared to its younger counterpart- Floodlight Ministries.

Weaver Architecture

Designing a Premium Experience

Weaver Architecture is a high end cabinetry and interior design firm located in Vancouver, BC. Weaver Architecture is known for their attention to detail with seamless integration of materials and contemporary modern design with an attention to detail. The resulting product invoked a premium experience that targeted a specific niche.

Chicagood

Design can inspire Good.

Chicagood is a very unique creative studio that designs products and solutions that have a social purpose and does good. I was heavily involved in the process since I am the founder of Chicagood. With help we created a brand identity for Chicagood that was friendly and welcoming. We also developed a portfolio website and icons to help visually drive the brand forward.