inspIre. dreAM. aCHIeve.

MVRDV shared with us their design of The Water Cube, a pavilion for the World Expo 2012 in Yeosu, Korea. The theme of the Expo is “The Living Ocean and Coast”. You can see more proposals for the thematic pavilion by Ginseng Chicken, PTA, and Nicoletti Associati.

More images and architect’s description after the break.

WORLD WONDERS

World expos are fantastic. In the literal meaning. They show man kinds fantasies. They allow for this great opportunity to express excitement and admiration. The past has given a series of true world wonders that express that rare combination of entertainment and education, of research and achievement, like the Eifel Tower in Paris, the Sphere at the NY expo, the Montreal Habitat building, Buckminsterfullers dome in Montreal. What to add to this history? Can the chosen theme lead to a new powerful object?

THE WATER CUBE

The world expo in Yeosu focuses on the power and beauty of the oceans. How to express that the best? Could it be done by – simply- making a pure visible block of water that obviously expresses the beauty and the power? A block that is extracted from the ocean.

THE WATER SPACE

This block is hollowed out, to create a great water space, where one is surrounded by water. Along the sides, above and below. Where light filters through and give every activity a glance. That can be used for the exhibitions, the gatherings, during and after the world expo. One is in the water.

THE WATER FACADE

The water cube is constructed out of a surrounding wall with a series of water basins that are stacked on top of each other. Based on the maximum structural capacities of the glass facades and floors. It allows showing all the different aspects of the oceans! The façade turns into a mini museum, into a library of the oceans!

THE HALL OF THE OCEANS

Thus the central water space turns into a cathedral like space that celebrates the oceans. With all the environmental differences in the world. The deep sea, the tropical parts, the mangroves, the reefs, etcetera.

THE WORLD MAP

The basins are organized like a world map. So that any different sea can be shown and positioned clearly: the polar seas on top and the bottom, and the tropical parts in the middle. The coast lines of the contents are clearly expressed on the facade. They separate the ocean aquaria from the dryer coastal terrarium within the continents.

STRUCTURE

The walls between the basins and the coastal walls together with the ramping track form the structural web in which the water basins can be positioned. The continents have more closed elements in the façade and thus contain the stability elements. The roof is constructed with 5 meter high beams that span from the supporting web towards the centre of the roof: the North Pole.

ECOLOGY

The refreshment between the basins is organized in such a manner that it simulates the movements of the oceans. The cleaning devices are positioned in between the basins. Thus the ocean ecology is expressed and used.

ENERGY

The skin of the building is designed out of four layers of glass, with water in between. The fresh sea water from outside is constantly pumped into the basin to keep the circulation through the building. Thus the water basins are used as a natural temperature adapter for the hall of the oceans. This simulates the temperature role of the ocean for the planet.

The skin contains elements to control the raise of temperature for the basins. These elements contain rolling curtains to control the UV penetration, and solar PV cells to create energy for the water circulation and the light of the building.

THE OCEAN TRACK

A ramping path that is accessible for handicapped climbs along the facades of the cube. It serpentines through the different basins with the different environments. It becomes a track though the oceans richness. It turns the skin into a library and into a museum.

ACCESS

One can access the building from the dam, via an underwater tube that ends at the South Pole, where it appears in the bottom floor. Glass lifts and stairs are designed penetrating the water basin.

CIRCULATION

At the entrance hall people are guided in to the lifts that bring the visitors up to the top floor. On the top floor the visitors are guided towards the North Pole bar with a spectacular view over the expo. From here one can find its journey along the basins, via the main oceans track or via the stairs and lifts, easily descending from the top to the bottom. One ends in the main hall that gives the spectacular overview over all the experiences that can be seen as the introduction for the exhibits and gatherings in the hall of the oceans. Via an escalator the visitor goes down via the South Pole to the pipe that leads him or her to the main land.

THE LANTERN IN THE OCEAN

The different basins are illuminated each in its specific way according to the demands. A pattern of light can be created according the day and night pattern of the planet. Thus the water cube becomes a true endlessly changing magic water lantern.

AFTER USE

This design allows for a flexible usage afterwards, while keeping the memory of the expo. This hall can turn easily be adapted to a theatre, a concert hall into a ceremonial space, into a museum, even it could become an office building, a town hall.

Papierkrieg from Makaio Tisu on Vimeo.

http://www.fuelyourcreativity.com/a-gold-medal-win-the-vancouver-2010-campaign/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+FuelYourCreativity+(Fuel+Your+Creativity)

The Olympics draw out on a micro level, the emotions, pride, contentions and drama which each of us experience as members of the human race. But if you think all of the drama ends on the track, think again! It extends all the way to the visual brand which has been a magnet for international scrutiny and is steeped in historical controversy. Amazing as it may be that the brand has been able to survive in its constant state of renewal, its survival might be best explained by a closer look at the 2010 iteration and the people behind it.

Months of research and strategic involvement bring us a clean & focused look for the familiar theme, giving the ancient Olympic brand a surprisingly ‘current’ feel. This look is perpetuated through an exceptionally executed campaign which seamlessly encompasses both traditional & new brand elements and some truly inspiring illustrations. See for yourself:

Vancouver 2010 Olympic Logo

Illustrated Vancouver 2010 Website Homepage

Illustrated Twitter Account Page:@FollowtheFlame

Illustrated Twitter Account Page: @2010Tweets

Type Units

Poster/Banner Designs: With Glowing Hearts

Poster/Banner Designs: Snowboarding Parallel Giant Slalom

Poster/Banner Designs: Ski Jumping

Poster/Banner Designs: Para Alpine Skiing

Poster/Banner Designs: Bobsleigh

Poster/Banner Designs: Biathlon

Remembering Vancouver 2010’s Design Director “My name is Leo Obstbaum, and I am a dreamer.”

The Design Director of the project: Leo Obstbaum passed away August 21st 2009 at the age of 40, he died of natural causes.

With the Vancouver Olympics as his last project, it effected me deeply to realize that his final designs will reach and touch the world. We only wish he could have been here to see it with us.

One of his very good friends Mark Busse wrote a detailed article about Leo after his passing. You should read the article over at GDC/BC Blog.

Need More Vancouver Info?

VANCOUVER 2010 BRAND AND IMAGE

Olympic and Paralympic Games design has a long tradition of creativity and excellence. Each Organizing Committee tries to visually capture the Olympic and Paralympic spirit, while telling the unique story of the host region and country.

VANCOUVER 2010 GRAPHIC IDENTITY

The Host Country of every Olympic and Paralympic Games tells a unique story of culture and imagination through design and artistry. The Vancouver 2010 graphic identity seeks to unify and beautify the Games with a consistent look and feel throughout all its environments and communications.

TRANSMOFLECTION – A VIDEO ABOUT THE RESEARCH PUT IN

THE STORY OF THE VANCOUVER 2010 PARALYMPIC WINTER GAMES EMBLEM

Olympic and Paralympic Games design has a long tradition of creativity and excellence. Each Organizing Committee tries to visually capture the Olympic and Paralympic spirit, while telling the unique story of the host region and country.

VANCOUVER 2010 PICTOGRAMS AND SPORT ILLUSTRATIONS

Pictograms are icons representing each sport and are found on maps, signage and other communications and creative applications. Every Olympic and Paralympic Games Host Country has added its own unique design to its pictograms.

Social?

@2010TWEETS

@FOLLOWTHEFLAME

@CODE2010

VANCOUVER 2010 ON FACEBOOK

Designed by Unplug Design | Country: South Korea

“To the children in The Third World; Tanzania, Rwanda, Burundi, Somalia, Congo and etc, who can’t enjoy football freely because of poverty, war and natural disaster, having a football means a lot and can be a dream and hope to escape from their poor life.

However, the children are so poor that they can not buy a football. So, they play football with the ball made of plastic bag or coconut palm leaves, therefore giving them their own footballs which can give them hope. This is our aim for this project.

We suggest this Dream Ball made of relief boxes delivered to those poor children by recycling.

A. Create patterns that can help making a ball on the surface of an aid box.
B. Activities of giving aid boxes to children in The Third World.
C. The used aid boxes will be recycled as a football by children with the patterns on boxes.
D. By making Dream Ball with the children together, the aid organizations will get the chance to be friendly with them.”

“If children take off the paper from an aid box by following the patterns on it, and assemble those parts with the attached instruction, they can get a football. We can apply those patterns on any type of boxes – a square type, a cylinder type. Now,when children get a cyliner type aid box filled with supplies, they can move it by rolling that box.”

“In the aspect of material, we considered children playing football with bare foot. So,we use paper that can be recycled and its thickness changes the intensity and elasticity of the Dream Ball.”

Via Fleming Design Blog